Portraiture is about attitude. A good attitude can make someone photogenic, and a good photographer can draw their subject into relaxed and joyful participation even if the subject is shy. The best portraits themselves should also convey emotion and story to the viewer.
I love visiting companies for corporate head shots, meeting interesting people who need dating headshots, and playing with children, families, and couples who want something more than a pose. Check out my post ‘What to expect from your portrait‘ for tips and tricks before your shoot.